The present era is highly attracted towards online activities and experiences. That means online businesses are frequent these days. People use online platforms/mobile apps to improve the conversion rate of viewers, users and prospects. But it doesn’t seem to be an easy task. Because despite having many tool to enhance your website, there still might be very few visitors to your site.
To avoid that, you must have proper planning in advertising your website (marketing campaigns) and good SEO. But above these comes a web design that provides ease in user experience. Therefore, in this piece of content, you will get to know how to improve your conversion rates through better UX design.
Ways to achieve a greater conversion rate through better UX design:
1. Indulging and straightforward call to action:
A clear call to action button plays a vital role in your website conversion rate through better UX design. Everything like conversion, the gross total of your business, profits, engagement depends on this single button. This button acts as a guide for your website and provides smoother surfing to users. Therefore, it should be beautiful to provide effortless service. Some factors that affect the CTA button and can improve user experience are:
· Text:
The CTA button acts as the face of your website and guides others through your web portal. Therefore, make sure to use lines or phrases that catch the attention at once. Or which create a sense of urgency in users.
· Colour:
One of the critical factors is colour. Sometimes your CTA button might get jumbled up and difficult to find due to mismatching colours. Studies have shown that CTAs with red, orange and green colours are more likely to be noticed first.
· Position:
CTA is a guide for viewers and helps in improving conversion rates. Therefore, make sure to have CTAs throughout the website and in a place where maximum viewers can see it.
2. A website running smoothly and fast-responsive:
This might be the most crucial point for user experience. As from a 2009 report of content delivery network providers Akamai and Forrester, almost 40% of customers usually wait for 3 seconds for a website to open, or else they shift to another fast-running website. Therefore, make sure to build your website so that it functions smoothly at the same time responds in no time.
3. Well-mannered use of white spaces:
Jumbling the complete website at one place of the page might seem monotonous to a user. Try occupying the entire white space in such a way that your website seems appealing. Some researchers also mention that users tend to get attracted toward text and titles having proper white spaces.
4. The simplicity of the website (appearance and readability of content)
Simple things attract more; it is the same for websites; keep it occupied with features and tools yet give it a simple look—people like that their desires are fulfilled fast and easily. You can consider your UX to be excellent only if it is fulfilling the needs of viewers and the company. It is also essential to provide text which has better readability, and the website should be well-designed through expert help to provide better UX.
Another factor is the trust factor of your website, which comes from better readability and customer support. Suppose you win the user’s trust, no matter what happens, that one user gets converted into your valuable customer. There are many frauds taking place while purchasing online, therefore, make sure your user is comfortable. Win their trust through proper management and planning of your website.
5. Engage users by putting images and videos supporting the content:
You can leave an impact on users for the rest of their lives positively or negatively. Pictures, videos depict the exact emotion and clear the point of view on your website. Users prefer attractive images and short videos rather than long and monotonous text.
Summing it up:
Everyone builds an app or website only to drive more customers and improve their experience. UX plays the most vital role in achieving that. Therefore, you need a reliable platform to build your app.Kinex Media, is an expert in web design and SEO Toronto services, and ishelping clients build their digital presence.